ABOUT

With 27 years of a rich and diverse professional journey that has spanned from the front lines of executive roles to the strategic perspectives of sales and marketing leadership, and onto the enterprising world of entrepreneurship and angel investing, Mahesh embodies a wealth of experience. His career is a tapestry of roles that have not only defined but also refined his understanding of business and life.

First Principles Thinking became Mahesh's North Star, guiding him through the unpredictable ebbs and flows of the market and personal challenges. This philosophy, which he likens to a 'secret code,' empowers individuals to deconstruct complexity and foster innovative solutions. From challenging the need for frequent relocations in his career to reinventing business models, First Principles Thinking has been his linchpin for transformative solutions.

About the Book

'First Principles Thinking - 8i Framework: The Essential Guide to Transformational Thinking' is not just a book; it's a compass for those eager to explore the vast potential of their minds. Mahesh meticulously crafts an immersive and practical journey through the tenets of First Principles Thinking, providing a universal paradigm for problem-solving that transcends the boundaries of business and personal life.

THE MAN BEHIND THE BOOK

Mahesh Iyer

"An Odyssey of Ideas and Innovation"

Impact

Through the narratives within his seminal work, readers will not only learn the historical significance of First Principles Thinking but also its indispensable role in the ever-evolving business landscape. Mahesh shares wisdom gleaned from the Greats and practical applications that span various industries, aiming to equip readers with the tools to innovate, evolve, and excel.

What Clients are talking about

"Utilizing Mahesh’s First Principles Thinking - 8i Framework has been a game-changer for our fintech startup. In an industry where innovation is critical, the framework has enabled us to dissect and navigate complex payment challenges, leading to a groundbreaking digital wallet solution. Mahesh’s approach has not only refined our problem-solving acumen but also significantly accelerated our product development cycle, giving us a competitive edge in the market." - Fintech B2b Payment Startup

Mahesh’s approach is deeply personal. He believes First Principles Thinking is more than a method—it's a mindset to be applied in every facet of life. Whether it's helping his daughter embrace the core concepts of mathematics or guiding a reader through business strategy, Mahesh demonstrates the universal applicability of this powerful way of thinking.

"In the symphony of the market, every business has its own rhythm, its unique melody of success. But it's the mastery of First Principle Thinking that allows us to compose groundbreaking strategies, turning dissonance into harmony, and transforming challenges into opportunities for innovation and growth. Let's orchestrate your success, note by note, with the timeless wisdom of the 8i Framework."

At First Principle Club (FPC), we specialize in elevating businesses to new heights with innovative strategies rooted in First Principle Thinking. Our expertise lies in guiding SaaS companies, tech founders, CPG brands, and manufacturing firms to build strong GTM, sales, and marketing strategies. We open doors to untapped markets using our transformative 8i framework, leading to sustainable growth and competitive advantage.

At The First Principle Club, we are the crucible of future leadership and innovation. Our focus is on nurturing leaders, innovators, tech geniuses, and thinkers who are ready to redefine the boundaries of possibility. Rooted in the principles of deep understanding and critical thinking, our programs challenge, inspire, and empower. Here, we transform potential into impact, fostering a new generation of visionaries equipped to lead and innovate in a rapidly evolving world. Join us, and be part of shaping the future.

the first principle club

Who We Are

At The First Principle Club, we are the crucible of future leadership and innovation. Our focus is on nurturing leaders, innovators, tech geniuses, and thinkers who are ready to redefine the boundaries of possibility. Rooted in the principles of deep understanding and critical thinking, our programs challenge, inspire, and empower. Here, we transform potential into impact, fostering a new generation of visionaries equipped to lead and innovate in a rapidly evolving world. Join us, and be part of shaping the future.

Our system encourages critical thinking and an innovative spirit.

Flagship Program: Leadership and Innovation Mastery

Program Overview

Program IMpact

This program is a comprehensive journey into the realms of high-level leadership and innovation. It covers:

• Advanced leadership concepts tailored for top-tier executives.
• Strategies for fostering innovation and leading transformative change.
• Interactive sessions on decision-making, strategic thinking, and problem-solving using First Principle Thinking.
• Networking opportunities with industry leaders and peers.
• Real-world case studies and capstone projects for practical application.

• Participants can expect to:
• Gain a deeper understanding of transformative leadership and innovative thinking.
• Develop skills to effectively navigate complex business landscapes.
• Enhance their ability to make strategic decisions based on first principles.
• Build a powerful network of like-minded professionals and industry leaders.
• Emerge as more confident, forward-thinking leaders, ready to drive significant changes in their organizations.
• 
  

1. Deep Understanding of First Principle Thinking: Gain a profound grasp of the TFPT 8i Framework, and learn to apply it for innovative problem-solving and strategic planning.
   
2. Enhanced Leadership and Communication Skills: Develop advanced storytelling techniques, data-driven communication strategies, and persuasive presentation skills tailored for leadership.
   
3. Innovation and Creativity in Problem-Solving: Master the art of applying creative thinking and innovation to real-world challenges, fostering a culture of continuous improvement.
   
4. Effective Team Management and Conflict Resolution: Learn strategies for building high-performance teams, managing conflict effectively, and enhancing team collaboration.
   
5. Strategic Leadership for Organizational Excellence: Acquire skills in strategic planning, execution, and leading organizational change, vital for sustaining a culture of excellence.
   
6. Institutional Building and Cultural Development: Understand the nuances of creating and sustaining high-quality institutions with a focus on developing a performance-oriented culture.
   
7. Future-Forward Leadership Vision: Equip yourself with the tools to develop a visionary leadership approach, preparing for future challenges and succession planning.
   
8. Practical Application through Capstone Project: The opportunity to apply learned concepts in a practical setting, developing comprehensive strategies for real-life business scenarios.
   

Modules

Module 1: Foundations of First Principle Thinking and Individual Excellence

• Overview of TFPT 8i Framework.
• Exploring the triad of mindset, skillset, and toolset for individual excellence.
• Personal branding and leadership presence.

Module 2: Storytelling and Communication Mastery

• Mastering the art of storytelling in leadership.
• Advanced communication skills, including presentation and narrative frameworks.
• Data-driven storytelling for impactful decision-making.

Module 3: Innovation and Creative Problem Solving

• Applying TFPT for innovation and creative solutions.
• Developing strategies for innovative thinking and problem-solving in teams.

Module 4: High-Performance Teams and Conflict Management

• Building and managing effective teams.
• Techniques for conflict resolution and fostering collaborative environments.

Module 5: Strategic Leadership and Organizational Excellence

• Strategy development and execution using TFPT.
• Building a culture of excellence and continuous improvement.
• Leading organizational change and managing resistance.

Module 6: Institutional Building and Culture Development

• Frameworks for creating and sustaining high-quality institutions.
• Developing a high-performance culture aligned with organizational goals.

Module 7: Visionary Leadership and Future-Forward Thinking

• Developing a long-term vision for leadership and organizational growth.
• Preparing for future leadership challenges and succession planning.

Flagship Program: Leadership and Innovation Mastery

Who Should Attend the Program

• Senior Executives and CEOs: Top-level executives seeking to enhance their leadership acumen and strategic thinking in a rapidly evolving business landscape.
• Founders and Entrepreneurs: Business owners and startup founders looking to scale their businesses and foster innovation within their teams.
  
• Innovators and Thought Leaders: Individuals in leadership roles focused on driving innovation, change management, and organizational transformation.
• SaaS Sales and Marketing Leaders: Executives in the SaaS industry aiming to refine their leadership skills in sales and marketing.
• Future Leaders: High-potential individuals identified within organizations as future leaders, looking to develop their leadership and strategic skills.
• Educational and Non-Profit Leaders: Individuals in the educational and non-profit sectors aiming to build and sustain high-performing institutions.

Creating Next Generation Leaders

Program: GTM, Sales & Marketing Executives and Leaders Program

Program Overview

This specialized program focuses on the SaaS & Technology sector, covering:

• Cutting-edge sales strategies and digital marketing techniques.
• Customer engagement and relationship management in the SaaS industry.
• Data-driven decision-making and analytics.
• Workshops on market trends, customer behavior, and product positioning.
• Leadership development within the SaaS & New Technology, including AI context.
• Using latest AI tools for GTM, Sales & Marketing

1. In-depth understanding of GTM, sales, and marketing strategies specific to the SaaS industry.
   
2. Practical skills in utilizing AI tools like ChatGPT for enhancing sales and marketing efforts.
   
3. Abilities to create personalized customer experiences and drive engagement using AI.
   
4. Strategies for leading and managing effective sales and marketing teams in a technology-driven environment.
   

Modules

This program is tailored for professionals in the SaaS industry, with a focus on Go-to-Market (GTM), sales, and marketing strategies, including innovative applications of AI tools like ChatGPT.

Module 1: Foundations of GTM, Sales, and Marketing Strategies

• Understanding the GTM framework and its significance in the SaaS industry.
• Core principles of effective sales and marketing in a digital landscape.

Module 2: Leveraging Technology in Sales and Marketing

• Exploring the role of AI and machine learning in sales and marketing.
• Training on using tools like ChatGPT for enhancing sales tactics and marketing strategies.

Module 3: ChatGPT for Personalized Customer Engagement

• Utilizing ChatGPT for creating personalized customer interactions.
• Strategies for integrating AI into customer relationship management.

Module 4: Data-Driven Marketing and Sales Optimization

• Harnessing data analytics for targeted marketing campaigns and sales strategies.
• Using AI tools for market analysis and customer behavior prediction.

Module 5: Building Effective Digital Marketing Campaigns

• Designing and executing successful digital marketing campaigns.
  
• Incorporating ChatGPT for content creation, SEO optimization, and social media engagement.

Module 6: Advanced Sales Techniques and AI Integration

• Advanced sales techniques for the SaaS industry.
• Using ChatGPT for lead generation, qualification, and conversion.

Module 7: Crafting an Integrated GTM Strategy

• Developing a comprehensive GTM strategy that aligns sales and marketing efforts.
• Leveraging AI tools for market penetration and expansion strategies.

Module 8: Leadership and Team Management in Sales and Marketing

• Leadership skills for managing high-performing sales and marketing teams.
• Fostering a culture of innovation and adaptability in rapidly changing market conditions.

GTM, Sales & Marketing Executives and Leaders Program

Innovators of Tomorrow: First ​Principle Thinking for Kids

Program Overview

Program IMpact

This program is a comprehensive journey into problem-solving ​and innovation for kids. It covers:

• Foundations of First Principle Thinking: Understanding the ​basics of breaking down problems into their fundamental ​elements.
• Developing a Problem-Solving Mindset: Encouraging ​curiosity, resilience, and the power of asking 'Why?'.
• Creative and Critical Thinking Skills: Fun exercises and ​activities to enhance creativity and critical analysis.
• Tools for Innovation: Practical workshops on using mind ​maps, brainstorming techniques, and simple prototyping.
• Interactive Problem-Solving Sessions: Identifying real-world ​problems, deconstructing them, and working on ​collaborative solutions.
• Leadership and Teamwork: Building leadership skills and ​promoting teamwork through role-playing games and group ​projects.
• Applying First Principle Thinking to Everyday Life: Practical ​tips and activities to solve common challenges at school and ​home.
• Hands-On Projects and Presentations: Working on group ​projects to solve community issues and presenting ​innovative solutions.

This engaging and interactive workshop ensures that ​participants develop a robust understanding of First Principle ​Thinking and its applications, preparing them to become ​innovative problem-solvers and future leaders.

• Develop a deep understanding of the First ​Principle of Thinking
• Enhance their problem-solving and ​critical-thinking skills
  
• Foster creativity and innovation through ​practical exercises
  
• Build leadership and teamwork abilities
  
• Gain confidence in presenting and ​defending their ideas
  

1. First-principle thinking: Learn to break down complex problems to their fundamental truths, fostering a ​deep understanding of the issues at hand.
   
2. Innovation and Creativity: Develop the capacity to generate and refine innovative ideas, encouraging ​out-of-the-box thinking and creative problem-solving.
   
3. Leadership Skills: Learn essential leadership qualities, including how to inspire and guide peers, build ​confidence, and take initiative.
   
4. Collaboration: Enhance teamwork and collaborative problem-solving skills, learning to work effectively to ​achieve common goals.
   
5. Practical Application: Engage in hands-on activities that provide real-world problem-solving experience, ​applying First Principle Thinking to everyday challenges at school and home.
   
6. Digital Literacy: Understanding the basics of digital tools and platforms prepares kids to navigate and ​utilize technology effectively and responsibly.
   
7. Introduction to AI: Learn the fundamentals of artificial intelligence and its applications, fostering an early ​interest and understanding of this critical field.
   
8. Emotional Intelligence: Build emotional intelligence by learning to understand and manage emotions, ​empathize with others, and enhance interpersonal skills.
   
9. Adaptability and Resilience: Cultivate adaptability and resilience, equipping kids to thrive in an ever-​changing world and handle challenges with a positive and proactive mindset.
   

This workshop equips kids with the tools and mindset to tackle modern and relevant problems. It prepares ​them to be proactive, innovative, and effective problem-solvers daily while helping them understand and ​leverage the power of AI and technology.

Modules

Day 1: Foundations of First Principle Thinking

1. Introduction to First Principle Thinking: Understanding the basics and importance ​of breaking down problems into their fundamental elements.
   
2. The Power of Asking 'Why?': This activity encourages curiosity and resilience ​through interactive activities, focusing on the importance of asking 'Why?'.
   

Day 2: Skills and Tools for Problem Solving and Innovation

1. Essential Skills for Innovators: Fun exercises and activities to enhance creativity, ​critical analysis, and problem-solving skills.
   
2. Tools for Innovation: Practical workshops on using mind maps, brainstorming ​techniques, and simple prototyping.
   
3. Introduction to AI: A brief session on the fundamentals of artificial intelligence and ​its applications aimed at sparking interest and understanding in this critical field.
   

Day 3: Innovation, Prototyping, and Leadership

1. Generating and Testing Ideas: Methods for brainstorming and idea generation, ​including a fun idea generation competition.
   
2. Prototyping and Testing: Basics of prototyping and iterative testing, with a ​workshop on building simple prototypes using craft materials.
   
3. Leadership and Teamwork: Building leadership skills and promoting teamwork ​through role-playing games and group projects.
   
4. Applying First Principle Thinking to Everyday Problems: Practical tips and ​activities to solve common challenges at school and home, including relevant issues ​such as environmental challenges, digital safety, and community improvement ​projects.
   

Flagship Program: ​Innovators of Tomorrow -

First Principle Thinking for ​Kids

Who Should Attend the Program

This program is ideal for:

• Students (Aged 10-18): Young learners eager to develop ​problem-solving and innovation skills.
  
• School Clubs and Groups: Educational clubs focusing on ​STEM, innovation, and leadership.
  
• Teachers and Educators: Looking to integrate First Principle ​Thinking into their curriculum.
  
• Parents: Interested in nurturing a problem-solving mindset in ​their children.
  

Creating Next-Generation Problem Solvers & ​Innovators

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Learning & Development Community

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Podcast

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Knowledge Hub

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Individual Program

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Contact Us.

+91-8978910868

On Company Premise

mahesh.iyer@firstprinciple.club

www.firstprinciple.club